Is Kogan Legit in Australia?
HasTrust rates kogan Mixed (63/100), checked 2026-06-19: Very poor after-sales customer service (often AI-gated, no direct phone support); Difficulty obtaining refunds or resolutions for faulty items; "Kogan First" loyalty program frequently cited for unauthorized auto-renewal charges.
Wondering is Kogan legit in Australia? Kogan is a genuine, publicly-listed Australian retailer, not a scam, and you can find competitive prices there. That said, HasTrust rates it 60/100 (Mixed) because shoppers and experts repeatedly cite weak after-sales support, difficult refunds and aggressive Kogan First subscription practices—so buy with caution.
What we measured
Why this score?
Kogan is a legitimate, large, and publicly-traded Australian retailer, not a scam. However, it is widely criticized for poor after-sales support, difficulty with refunds, and aggressive "Kogan First" subscription practices. While you may find competitive prices, many experts and shoppers advise using caution and suggest avoiding Kogan-branded appliances, as the risk of poor service if an issue arises is significant.
Video reviews
Pros
- Competitive pricing and frequent sales/deals
- Very wide range of products and services available in one place
- Large, established Australian business (ASX-listed)
Cons
- Very poor after-sales customer service (often AI-gated, no direct phone support)
- Difficulty obtaining refunds or resolutions for faulty items
- "Kogan First" loyalty program frequently cited for unauthorized auto-renewal charges
- Mixed product quality, particularly for private-label appliances
- Extremely low independent customer review scores for service and support
- Numerous reports of problematic auto-renewal billing practices for "Kogan First" memberships
- Significant complaints regarding lack of response to delivery issues and faulty products
Better options
Why switch: Generally offers superior customer support, more reliable return processes, and transparent pricing compared to Kogan's marketplace model.
A well-established and generally more transparent alternative for various products if looking for different regional options.
What web sources say (not checked by us)
Third-party ratings
Facts
Based on 8 sources
Kogan Reviews | Read Customer Service Reviews of www.kogan.com.auatoplegal.comKogan reviewed by Australian consumers across 97 listings | ProductReview.com.auThe Kogan brand products to avoidKogan Australia Shoppers Reviews 2026 – ComplaintsBoardscamadviser.comgridinsoft.comKogan online store review - CHOICE💬 Ask about this shop
Answers come from what we checked about this site — the AI only picks the topic, it writes nothing.
🛡️ Site safety check
What you should do
- Use a payment method you can charge back (credit card or PayPal) — skip bank transfer or "friends & family".
- Place a small first order before trusting it with a big one.
- Search the shop's name plus "reviews" or "scam" for recent experiences before paying.
🔍 What we checked ourselves
Each row is a check HasTrust ran, and the day it ran.
| Check | What we found | How | When |
|---|---|---|---|
| HTTPS certificate | Valid — GlobalSign nv-sa, expires 2026-11-22 | TLS handshake from our servers | before 2026-06-19 |
| Domain registration | 1996-06 (30 years old) | RDAP registry record | before 2026-06-19 |
| First seen on the web | 1998 | Internet Archive | before 2026-06-19 |
| Popularity rank | #34289 on Majestic Million | Majestic Million list | before 2026-06-19 |
| Blocklist | Not listed | HasTrust blocklist | |
| Trust score history | 4 recorded points since 2026-06-19, 60 → 63 | HasTrust score model |
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Checked 102 days ago. · How we score →
Frequently asked
Is kogan legit?⌄
Mixed. HasTrust trust score: 63/100. Kogan is a legitimate, large, and publicly-traded Australian retailer, not a scam. However, it is widely criticized for poor after-sales support, difficulty with refunds, and aggressive "Kogan First" subscription practices. While you may find competitive prices, many experts and shoppers advise using caution and suggest avoiding Kogan-branded appliances, as the risk of poor service if an issue arises is significant.
Is kogan a scam?⌄
Our check surfaced no major scam signals — still verify payment and seller details before you pay.
What is the kogan trust score?⌄
HasTrust rates kogan 63/100 (Mixed). Buy this instead
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