Kogan is a legitimate, large, and publicly-traded Australian retailer, not a scam. However, it is widely criticized for poor after-sales support, difficulty with refunds, and aggressive "Kogan First" subscription practices. While you may find competitive prices, many experts and shoppers advise using caution and suggest avoiding Kogan-branded appliances, as the risk of poor service if an issue arises is significant.
Video reviews
Pros
- Competitive pricing and frequent sales/deals
- Very wide range of products and services available in one place
- Large, established Australian business (ASX-listed)
Cons
- Very poor after-sales customer service (often AI-gated, no direct phone support)
- Difficulty obtaining refunds or resolutions for faulty items
- "Kogan First" loyalty program frequently cited for unauthorized auto-renewal charges
- Mixed product quality, particularly for private-label appliances
⚠ Red flags
- Extremely low independent customer review scores for service and support
- Numerous reports of problematic auto-renewal billing practices for "Kogan First" memberships
- Significant complaints regarding lack of response to delivery issues and faulty products
Safety signals
Third-party ratings
Facts
Better options
Why switch: Generally offers superior customer support, more reliable return processes, and transparent pricing compared to Kogan's marketplace model.
A well-established and generally more transparent alternative for various products if looking for different regional options.
Based on 8 sources
Kogan Reviews | Read Customer Service Reviews of www.kogan.com.auKogan Review 2026: Legit & Safe? Trust Score 60/100Kogan reviewed by Australian consumers across 97 listings | ProductReview.com.auThe Kogan brand products to avoidKogan Australia Shoppers Reviews 2026 – ComplaintsBoardkogan.com Reviews | check if the site is a scam or legit | ScamadviserKogan.com.au Scam Check: Blacklist Warning (29/100 Trust Score)Kogan online store review - CHOICEBuyer reports
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Frequently asked
Is is kogan legit legit?⌄
Mixed. HasTrust trust score: 60/100. Kogan is a legitimate, large, and publicly-traded Australian retailer, not a scam. However, it is widely criticized for poor after-sales support, difficulty with refunds, and aggressive "Kogan First" subscription practices. While you may find competitive prices, many experts and shoppers advise using caution and suggest avoiding Kogan-branded appliances, as the risk of poor service if an issue arises is significant.
Is is kogan legit a scam?⌄
Possible concerns from our check: Extremely low independent customer review scores for service and support; Numerous reports of problematic auto-renewal billing practices for "Kogan First" memberships; Significant complaints regarding lack of response to delivery issues and faulty products
What is the is kogan legit trust score?⌄
HasTrust rates is kogan legit 60/100 (Mixed). Buy this instead
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