Frames Direct is a legitimate and established online retailer that has been operating since the mid-1990s. The company is generally well-regarded for providing authentic designer eyewear at competitive prices, maintaining an A+ rating with the BBB and high marks from thousands of customers on platforms like Trustpilot. While the vast majority of shoppers report positive experiences, some customers have experienced issues with delivery times, return policies, and occasional lapses in customer service resolution.
Video reviews
Pros
- Long-standing business with a history spanning nearly 30 years.
- Generally high customer ratings on major platforms like Trustpilot, with many praising product authenticity, quality, and competitive pricing.
- Offers a wide selection of over 100,000 products and 300+ designer brands.
- BBB Accredited with an A+ rating.
- Includes access to trained opticians for customer support.
Cons
- Occasional reports of shipping delays and long wait times for orders or replacements.
- Some customers have experienced frustration with return/exchange processes, especially concerning pre-paid label eligibility or limits on returns.
- Isolated reports of technical issues with the website, particularly regarding payments or insurance processing.
- Some customers report difficulties with customer support resolutions, such as warranty disputes or issues with benefit processing.
⚠ Red flags
- Reports of inconsistent customer service experiences, including issues with communication and conflict resolution regarding warranties or benefits.
- Occasional complaints about inventory accuracy and overselling of items.
Safety signals
Third-party ratings
Facts
Better options
Why switch: Known for offering more affordable options and having both online and physical store locations.
Similar business model as an online retailer selling designer eyewear at discounted prices.
Based on 8 sources
Frames Direct Reviews | Read Customer Service Reviews of www.framesdirect.comFramesDirect.com | BBB Complaints | Better Business BureauFrames Direct Reviews - Read 86 Customer Reviews of Frames Direct | SmartCustomerFramesDirect.com | BBB Business Profile | Better Business BureauGlasses Frames, Prescription Sunglasses & Eyeglasses Online | FramesDirect.comIs Frames Direct Legit or Scam? - Frames Direct Review - Find LegitFramesDirect.com Return & Exchange Policy | FramesDirect.comFrames Direct Reviews 30,250Buyer reports
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