RTIC Coolers Reviews: Is RTIC Legit?

Searching for honest RTIC coolers reviews? RTIC offers cheaper alternatives to premium brands like YETI, but it carries a low HasTrust score of 20/100 (High risk). Reviewers cite poor durability—especially soft-cooler zippers—plus difficult warranty and shipping support and an F rating from the Better Business Bureau, so it's worth approaching with caution.

rticoutdoors.com
22
High risk🏷 Brand siteSkip
🔗https://rticoutdoors.com
Why this score?
Base reputation20
Among the most-visited sites (rank #199012)+2
Trust score22

While RTIC offers more affordable alternatives to premium brands like YETI, the brand faces significant criticism regarding product longevity and customer support. Many users have reported poor durability—especially with zippers on soft-sided coolers—and a frustrating experience when seeking warranty assistance or resolving shipping issues. Given the F-rating from the Better Business Bureau and widespread negative feedback on multiple review platforms, shoppers should approach this brand with caution and consider more reliable alternatives.

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RTIC Coolers product imageRTIC Coolers product imageRTIC Coolers product imageRTIC Coolers product image

Video reviews

Pros

  • Significantly more affordable than premium competitors like YETI
  • Hard-sided rotomolded coolers generally perform well and are considered durable by some long-term users
  • Free shipping on orders over $35 within the U.S.

Cons

  • Poor customer service and unhelpful support interactions reported by many users
  • Short warranty periods (often 90 days for certain items) that users find inadequate
  • Frequent complaints regarding durability, particularly of zippers on soft-sided coolers
  • Reports of difficulty or delays in order processing and shipping

⚠ Red flags

  • F-rating from the Better Business Bureau due to a high volume of complaints and failure to respond to them
  • Numerous user reports of zippers failing shortly after the warranty expiration on soft coolers
  • Recurring complaints about dismissive or unhelpful customer service representatives
  • Multiple reports of orders not shipping or significant delays in communication regarding order status

Safety signals

Clear contact info
Stated return policy
BBB rating/complaints
Established business

Third-party ratings

BBBF
Trustpilot2.5/5
ComplaintsBoard1.1/5

Facts

Domain registered 2016-02 · 10 years old
Connection Valid HTTPS certificate
Certificate valid until 2026-08-13 (51 days) · Google Trust Services
Founded: 2015
Headquarters: Houston, Texas, USA
Manufacturing: China, Cambodia, and Thailand
Return policy: 90-day return policy

Better options

💡 Smarter pick
YETITypically double the price of RTIC

Why switch: Generally regarded as having better build quality, better customer service, and a longer warranty period (typically 3 years compared to RTIC's shorter policies).

CP
Cabela's Polar Cap CoolersVaries

Another rotomolded alternative often compared for durability and performance.

HasTrust summarizes public web sources and can be wrong or out of date. Not a guarantee of safety or quality — always verify before you buy or pay.

🛡️ Site safety check

Domain registered 10+ years ago
Valid HTTPS encryption (certificate by Google Trust Services)
On the public web since 2018 (Internet Archive)
Among the ~1M most-visited sites on the web (Majestic Million #199012)

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Checked 48 days ago. · How we score →

Frequently asked

Is RTIC Coolers legit?

High risk. HasTrust trust score: 22/100. While RTIC offers more affordable alternatives to premium brands like YETI, the brand faces significant criticism regarding product longevity and customer support. Many users have reported poor durability—especially with zippers on soft-sided coolers—and a frustrating experience when seeking warranty assistance or resolving shipping issues. Given the F-rating from the Better Business Bureau and widespread negative feedback on multiple review platforms, shoppers should approach this brand with caution and consider more reliable alternatives.

Is RTIC Coolers a scam?

Possible concerns from our check: F-rating from the Better Business Bureau due to a high volume of complaints and failure to respond to them; Numerous user reports of zippers failing shortly after the warranty expiration on soft coolers; Recurring complaints about dismissive or unhelpful customer service representatives; Multiple reports of orders not shipping or significant delays in communication regarding order status

What is the RTIC Coolers trust score?

HasTrust rates RTIC Coolers 22/100 (High risk). Skip

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